Community & Education Football Alliance League, North Central 1
Wednesday 7 February 2024
Played at Jubilee Sports & Social Club, Sheffield
SUFC 2023/24 Game #47
Ground Tick #471
Different Ground watching a Sheffield United XI Tick #233
Nostell Miners Welfare 0 v Brigg Town 1
Northern Counties East, Division One (Step 6)
Tuesday 6 February 2024
Ground Tick #470
The Jubilee Sports & Social Club ground, out in S6, is (among other things) the home of the Sheffield Wednesday Community Programme. That was my 471st ground tick. And my 233rd different ground watching a Sheffield United XI.
But, as I'm a Beer Blogger, I can also tell you that the Jubilee Ground is the Home of Carling Lager!!!
Yep. Not a typo. Sheffield famed for traditional brands such as Stones and Wards. The (re)birth place of independent UK cask ale at Kelham Island. Sheffield, home to a myriad of traditional and push ahead independent breweries. Sheffield is the Home of Carling Lager. And, Jubilee Sports is the Hopicentre (not bad…).
In 1892, Christopher Carter, Eleazar Milner & George Bird founded a brewing business based on Mowbray Street, Neepsend, Sheffield. The business grew quickly in the 1930s, fuelled by the introduction of Jubilee Stout. Jubilee became a national brand. And, following redevelopment at their original location, production was moved to Clay Wheels Lane in Sheffield 6. Keeping the original name - the Hope Brewery.
In 1942, the company merged with Henry Tomlinson Ltd. And the name of the Clay Wheels Lane brewery was subtly changed to - the Hope & Anchor Brewery.
Based on the success of Jubilee Stout, the Company was able to merge with/acquire a number of other breweries and (what we'd now call) pub chains.
After the War, beer consumption in the UK fell. Companies and the Government looked to overseas markets to keep the economy ticking. Jubilee Stout was one of the products up for grabs at the Canadian International Trade Fair in Toronto in 1949. As part of that, Jubilee Stout was airlifted to Toronto.
Eventually, that lead to a deal with Canadian Breweries (CBL), allowing them to brew and sell Jubilee Stout in Canada. But, it was a reciprocal deal. The Hope & Anchor Brewery, on Clay Wheels Lane, where I've just ticked my 471st ground, and 233rd SUFC ground - got Carling Lager in return. And production of Carling in Sheffield began in 1952.
As ever in the brewing industry, there were takeovers a-plenty. Familiar names Charrington got hold of the Hope & Anchor in 1962. And in 1967, Bass got hold of that lot.
Under the Bass stewardship, the Hope & Anchor increasingly became a brewery for bottled beers. Including, one of the small number of bottled conditioned beers - Worthington White Shield.
The Hope & Anchor was closed in 1994. The Sports & Social Club on the site was called Jubilee. In a nod to the history of the site.
“Shouldn’t they have called it - The Carling Sports & Social Club - Phil?”
Did I buy a tin of Carling from that Sainsbury's at the bottom. And drink that as the game kicked off?
No, I fucking didn't.
Do I wish I had bought a tin of Carling from that Sainsbury's at the bottom. And drunk it as the game kicked off?
Yes, I fucking do.
Speaking of the kick off. Mucho discussion-o among the Carrier Bag Firm as to the EARLIEST kick off we'd ever ticked. At 9:45am, this one is deffo in the frame.
“Aaahhh, I see Phil, it would have been too early for a beer anyway, Carling or otherwise.”
“What is this - too early - you talk of?”
(I am indebted to the historical work on the Hope & Anchor Brewery researched by Dave Pickersgill on behalf of Sheffield & District Campaign for Real Ale)
The Being Educated Blades got beat three one.
The night before, I had ticked my 470th ground out at Nostell Miners Welfare.
In the absence of Carling Lager, the Beer Of The Blog was in;
The Old Shoe
Unit 20 Orchard Square, Sheffield City Centre, Sheffield S1 2FB
A magnificent 14 on Keg, and two Cask.
Shiny Brewery (Little Eaton), I Don't Want Spaghetti Again, West Coast IPA on Keg at 6.4%
Simcoe, Mosaic, Amarillo and Chinook. Carling? Different Hop Profile bro’.
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